The sunscreen paradox: McGill University researchers warn of ‘false sense of security’ “Sunscreen is important, says Dr. Ivan Litvinov, but it is also the least effective way to protect your skin when compared to sun protective clothing and sun avoidance.” “Sunscreen usage is climbing, but so are melanoma and skin cancer rates: this, researchers say, Read more about The sunscreen paradox: McGill University researchers warn of ‘false sense of security’[…]